Curriculum
Vitae

Currently building and scaling Sogiry (sogiry.com), an automatic repricing software built specifically for e-commerce retailers. Leading the overarching product vision, technical architecture, and go-to-market strategy. Designing a seamless, intuitive dashboard that allows store owners to effortlessly automate complex pricing strategies based on competitor data and market fluctuations.

Leading the end-to-end platform redesign for iSearchFrom, a globally recognized SEO and PPC tool used by digital marketers to simulate hyper-local Google search results. Orchestrated a complete UX/UI overhaul of the primary landing page and user dashboard. Developed and engineered the backend infrastructure for the newly introduced user area. Leveraged AI-driven development workflows and coding tools to rapidly accelerate backend build times.

Built a highly successful independent consulting practice, maintaining a 100% Job Success score and Top Rated Plus status with over 4,000 hours logged across 60+ projects. Partnered with global clients to deliver top-tier product design, e-commerce architecture, and SaaS interface design. Conducted comprehensive web/mobile UX audits and handled end-to-end design lifecycles.

Redesigned the web experience for Sprizzy, a leading YouTube promotion and video advertisement platform. Improved creator/brand dashboard flows, analytics UX, onboarding, and conversion paths. Worked across UI implementation, interaction design, CRO, and product iteration for ad-campaign workflows.

E-commerce UX/UI Design for Laundry Sauce. Improved the digital experience by merging luxury aesthetics with direct-to-consumer e-commerce best practices, increasing conversion optimization and product discovery.

Led the user experience and interface design initiatives for 2point0 Concepts, focusing on elevating their digital presence and user engagement. Architected intuitive user flows and responsive web designs to clearly communicate complex services. Applied CRO principles to streamline user journeys.

Led the UX/UI and product design for Elementary, a cutting-edge B2B SaaS platform leveraging AI for automated factory visual inspections. Translated complex machine vision capabilities into an intuitive interface for factory operators. Designed live dashboards and data visualization tools for high-speed image acquisition.