Curriculum
Vitae

Currently building and scaling Sogiry (sogiry.com), an automatic repricing software built specifically for e-commerce retailers. Leading the overarching product vision, technical architecture, and go-to-market strategy. Designing a seamless, intuitive dashboard that allows store owners to effortlessly automate complex pricing strategies based on competitor data and market fluctuations.

Leading the end-to-end platform redesign for iSearchFrom, a globally recognized SEO and PPC tool used by digital marketers to simulate hyper-local Google search results. Orchestrated a complete UX/UI overhaul of the primary landing page and user dashboard. Developed and engineered the backend infrastructure for the newly introduced user area. Leveraged AI-driven development workflows and coding tools to rapidly accelerate backend build times.

Built a highly successful independent consulting practice, maintaining a 100% Job Success score and Top Rated Plus status with over 4,000 hours logged across 60+ projects. Partnered with global clients to deliver top-tier product design, e-commerce architecture, and SaaS interface design. Conducted comprehensive web/mobile UX audits and handled end-to-end design lifecycles.

Redesigned the web experience for Sprizzy, a leading YouTube promotion and video advertisement platform. Improved creator/brand dashboard flows, analytics UX, onboarding, and conversion paths. Worked across UI implementation, interaction design, CRO, and product iteration for ad-campaign workflows.

E-commerce UX/UI Design for Laundry Sauce. Improved the digital experience by merging luxury aesthetics with direct-to-consumer e-commerce best practices, increasing conversion optimization and product discovery.